SJ

Digital experiences
like no other - where
emotion meets
intelligence seamlessly.

DIVERSITY AND GLOBAL ADVENTURES Originally from Korea, my journey led me to London, where the richness of culture and the British way of nurturing ideas captivated me. Subsequently, I ventured to Sydney, Australia, and later to the bustling streets of New York, USA. In my free time, I curate social media, staying attuned to the ever-evolving online landscape. Movies across genres inspire my storytelling and visual execution. When seeking respite, travel becomes my remedy—exploring new cultures and meeting diverse individuals adds depth and perspective to my life. 
 HUMOROUS UNDERTONES While I may not be a stand-up comedian, I find myself embracing a playful and silly side, especially around those with whom I share comfort. And yes, I carry a bit of the "Gangnam Style" spirit from my Korean roots! 
 REBELLIOUS SPIRIT As for my rebellious side, well, some facets of my personality defy convention… 
 EMBRACING CONTRADICTIONS Small in stature, yet energised by a gallon of iced coffee, I can work tirelessly for days. Quiet, yet fervently inquisitive, I pursue answers with passion. Emotional, but with a resilient spirit in challenging environments. Gentle, yet firm in navigating pitches and meeting deadlines. Sweet, yet not afraid to add a touch of spice.              
RESUME
My educational qualifications include two Master degrees: one in Interactive Multimedia from the University of the Arts London, and one in Advertising and Multimedia Design from Seoul Hong-Ik University.
work experience
New York                                                          ▾
Sydney                                                              ▾
2004-2007
Art Director
Agencies: M&C Saatchi, Host Ville, Tribal DDB, One Digital, The White Agency, Leo Burnett, Euro RSCG, & Adobe BusinessCatalyst

Key clients: Optus, Audi, Yahoo7, Channel 7, Virgin Mobile, HSBC, Coca Cola, BigPond, 7 Eleven, Subaru, McDonald, Foxtel, 3 Hutchison, Pfizer, Woolworth, VolksWagen.

Key achievement: Proven strategy development, planning ability, and project management skills on several high-quality projects.

Example 1: When launching integrated campaigns, one of the most difficult challenges can be time. It was essential that I prioritized the team's daily tasks and made decisions at the speed of light. Not only did this project succeed commercially, but it also won ADMA Awards for Websites (Silver), Single medium campaigns (Bronze), and integrated campaigns (Gold).

Example 2: I was involved with McDonald’s corporate site development. It was largely attributed to the client's marketing success and became the showcase for McDonald's as a healthy option. This project won the One Show Interactive Merit Award.
Seoul                                                                 ▾
2001-2003
Designer
Re-designed and built the course website for London College of Communication and some London boutique design studio's graphic projects while studying for my Master’s in Interactive Multimedia.
Education experience
Master | University of the Arts London      ▾
Master | Hong-Ik University                         ▾
Bachelor | Hong-Ik University                     ▾
SKILLS
I specialise in cultivating strategic alliances and orchestrating high-impact integrated campaigns with swift turnarounds. My proficiency extends to human computing and interactive installations, and I stay at the forefront of social media, mobile technology, and digital analysis trends to continually elevate my skills as a creative thinker.
100%
Concept & Strategy
80%
Research
100%
Art Direction
70%
Project Management
70%
User Experience
60%
Technical Development
CLIENTS
My international agency experience includes Digitas, BBDO, Razorfish, M&C Saatchi, Tribal DDB, Euro RSCG, JWT, Leo Burnett, McGarryBowen, Organic, MRM, Havas, and Ogilvy. My past pitch winnings include Nike, Lexus, Visa, Estee Lauder, Dial, and my top clients include Verizon, AT&T, AXE, Citi Bank, Bank of America, Yahoo, MSN, McDonald’s, Sony, and many others.
RECOMMENDATIONS
My international agency experience includes Digitas, BBDO, Razorfish, M&C Saatchi, Tribal DDB, Euro RSCG, JWT, Leo Burnett, McGarryBowen, Organic, MRM, Havas, and Ogilvy.
Brent Brooks
NY Ogilvy
SoJung is a very solid designer with some serious conceptual chops. She has an amazing ability to just jump into work fresh and start creating solutions right away.
Matt Zavala
NY Digitas
SoJung brought a level of precision and dedication to every project on our account. Through the discovery process to the final designs, she consistently displayed a level of detail and commitment that inspired the team around her. SoJung has a vision for what she wants to create and a defined aesthetic that shows confidence and clarity. At the same time, she is extremely team oriented. It was a pleasure to work with SoJung and I cannot recommend her more.
Kevin King
NY JWT
I hired SoJung to complete the design of the NewYork Presbyterian Careers website while I was at JWT INSIDE. She was nothing short of spectacular. She was able to take a design concept and really blow it out in a genius way. She demonstrated dedication and commitment to the project from day one, and went above and beyond all expectations, even executing some very clever photo retouching. SoJung also was a huge hit with everyone on staff, including some normally cantankerous producers. We all really missed her after the project was completed. If you have an opportunity to work with SoJung, jump at the chance. You'll be amazed.
Adam Broadway
Adobe Business Catalyst
SoJung is a tireless worker, who's passion and focus is fantastic. She puts her heart into the design process and uses initiative when a design brief is not clearly articulated. Along with her design skills, So-Jung is also a great person with loads of integrity.
Alan Sekers
University of the Arts London
SoJung Lee was one of the very best students we ever had on the Masters in Interactive Media at the LCC. What stands out are these qualities: She is extremely perceptive and had a habit of getting straight to the heart of the matter. She showed herself to be a stunningly good team player inspiring a wide variety of her colleagues to work at their best. She also has s a wonderful eye. Add to that the energy and ability to work with real focus, her considerable skill (even in those days) and you have a person whom it is a real pleasure to recommend.

CONTACT

Currently located in Sydney and most likely reached by email.
Let’s Get In Touch
to.sojung@gmail.com
+61 0410 290 289
Sydney NSW 2000
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